Reasons for Increasing Brand Consciousness

Media being the most important. Different fashion channels introduce people to the latest trends and collections of different designers. You don’t have to be rich to see the designer wear. It is everywhere on TV.

People use the internet to see the latest designer collections. There is a wide range of choices available and the prices are mostly given. People can see many different collections and choose the one that suits their pocket. Hence the media, especially the fashion and style channels are mainly responsible for increasing brand awareness.

Then there is competition. The competition among peers to outdo each other might encourage a person to flaunt expensive brands. This is especially true of the brand conscious middle class. The desire to be thought of as ‘cool’, ‘trendy’ and ‘in fashion’ might be the reason a person wears specific brands. It is also sometimes due to the desire to move up on the social ladder.There are some other reasons too. Affordability of a specific class is increasing. That class finds it more convenient to shop at an expensive branded outlet with much less customers than that at a cheap but crowded marketplace. Then there is the quality. The quality of expensive especially imported designer wear is usually very good.