Change in shopping trends in Pakistan

A decade ago M.M.Alam road had a few shops and restaurants but today it has turned into a hub of fashion and brands. HSY, Gucci, Caanchi and Lugari, Levi’s, Hajra Hayat, you name the brand and its available there. The increasing likeness and preference for particular brands can be especially seen in the purchase of clothes, accessories and perfumes. This development also depicts the change in shopping trends of people whose preference for designer clothes and accessories has increased. Although branded products are mainly the domain of the well-off, yet the awareness of different brands is increasing amongst all.

Environment plays a major role in determining the level of brand consciousness a person has. Somebody living in a posh area or studying in a high class institution is more likely to be selective in the brands he wears or uses. A BNU student was found to be more brand conscious than a PU or a GCU student. When a person’s peers wear expensive brands, he too might develop a liking for branded clothing or a complex if he cannot afford that liking. However, there are many who are completely aware of the world of brands but do not have the means to afford them, and yet are perfectly content without them.It was somewhat surprising to see that it is not mainly the youth that is brand conscious. Increasing brand consciousness can be seen in all age groups. People falling in the age bracket of 35-40 years were especially found to be brand conscious.