BRAND CONSCIOUSNESS

Due to increased social mobility, people are becoming highly brand conscious. Renowned brand labels on eatables, outfits, footwear’s, and accessories give satisfaction to the conspicuous consumers. They are becoming more self-conscious, which raise the temptation in them to follow the craze of brand race. The street trends are getting down market and latest styles tagged with brand name are dominating the market.

      A Showoff or Personal Satisfaction?

Signature in a way, may raise the confidence level. The quality, comfort and style become major motivation for getting designer stuff and it gives a great boost to personal ego.social pressure is a major factor for choosing branded things. Even some say, brand helps them to become style icon of their peer group.Stereotype shoppers today are highly brand obsessed. These snobs are mainly categorized into youth and the working class. Youth prefers or opts for brand because it gives them funky style or a chic look. Whereas working class is particular about using branded products so their personality can be enhanced and also gives them sophisticated and professional look.